Challenge: For 10 years, MB Holding’s internal awards lacked the engagement and impact needed to inspire employee participation. The experience fell short of expectations, risking disengagement.

 

Solution: Riwaia developed a creative, engaging, and memorable brand concept centered around the theme “Ideas Take Flight.” Using the metaphor of a paper plane, we designed the entire experience—from on-screen content to on-site activations—to inspire and celebrate innovation.

 

Result: The event was a resounding success, marking a milestone in the journey of MB Holding’s Innovation Awards and setting a new standard for employee engagement and recognition.